Definitely one of the biggest announcements at todays Adobe MAX keynote was the ability to compile Flash applications to native iPhone ARM binaries. Just to be clear, this doesn't mean Flash Player runs on the iPhone or SWF files get interpreted at runtime. I'm happy to see Adobe push things forward for mobile and not having Apple restrict innovation. One of the interesting consequences of being able to export to native iPhone code from Flash CS5 is that developers are no longer required to develop on a Mac, opening up a whole new developer ecosystem.
There are more signs Adobe is putting additional pressure on Apple, whether this will be successful or not is another issue. At least it makes it perfectly clear that Adobe is committed to supporting the iPhone as a platform, whatever it takes.
An example of this is the page iPhone users get to see when they try to install Flash Player.
Lots more interesting information coming out, especially around Flash Player 10.1 and AIR 2.0 -- I'll blog more about that as I find out.